Her key strength as Researcher and Analyst is the understanding of each step of the research, which helps deliver customized services aligned to clients requirements. As a moderator, her key strengths include excellent communication skills and A+ knowledge of the Italian society and habits.
She is experienced with any type of research, ranging from rational approaches to emotional insights. Her methodology expertise is widely extended, and includes messages and concepts testing, product profile, logo and brand name, devices, positioning and repositioning, unmet needs, usage and attitudes assessment.