Senior Qualitative
Marketing Researcher

Pharma, Consumers, B2B

Find Out More

“Don’t push people to where you want to be;
meet them where they are”

Meghan Keaney Anderson

VP Marketing; Hubspot

About me

Elisabetta Lanzi, Senior Qualitative Researcher, Freelancer, based in Italy, A-level English, with Academic Business and Marketing background. Further to an outstanding experience within Italian-based Market Research Agencies - where she was International Research Manager - she started off her own business in the International panorama in early 2001.

Expertise

Pharmaceuticals & Healthcare

Her longstanding experience in these contexts makes her an expert. A considerable understanding of the medical and stakeholders mindset, together with an outstanding range of experiences matured in a highly broad range of therapeutic areas, sustain a win-win approach to marketing research outcomes.

ADDITIONAL

Trained for Adverse Events Reporting

Consumers and B-2-B

Her longstanding MR skills and her sympathetic approach to respondents, support deep diving journeys into their inner motivation-to-action.

Experienced in Marketing Coaching lectures within National and International University contexts.

“When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there.
But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions”

Steve Jobs

Solutions

Her significant working experience within full service Agencies at the beginning of her career as Head of International Dpt. has raised the opportunity to learn and understand each step of the research, making her able to deliver customized services aligned to clients requirements, and ready-to-use results. Over the years she has also developed a net of Analysts and Consultants who, under her direct supervision, help assisting her daily activity. This allows managing a greater number of projects in a same timeslot, while guaranteeing effective results in a tight timeframe.
She exclusively deals with International Projects, and each service is delivered in English to the End-Client.

“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning and focused effort”

Paul J. Meyer

MODERATING

  • Motivational IDIs (in central location only, any relevant City throughout Italy)
  • TDIs and WATIs
  • Diads, Triads, Focus Groups – including Kaleidoscopic Technique
  • Ethnographic Studies
  • Online Projects (Bulletin Board, Virtual IDIs & FGs, etc.)

CENTRAL LOCATION FACILITIES

  • Selected central location facilities throughout Italy
  • Sim Trans services

ANALYSIS

  • Reporting (Top Lines, Moderator Notes, Executive Summary, Full Report)
  • Content Analysis – aggregated clusters or one-on-one
  • On-the-spot note-taking

All services directly executed in English.

RECRUITMENT SERVICES

  • PHARMA: General Practitioners, Specialists, and patients
  • B-2-B/B-2-C

Recruitment available exclusively for Projects including moderating services.

TRANSLATION SERVICES

  • EN-IT: Fieldwork materials (Screener, DG, stimuli and TPPs)
  • IT-EN: Transcripts
What They’re Saying
“

Elisabetta is not only a Moderator. Both her practical versatility and her flexibility in any situation make her an all-round Researcher. She is able to share both the consumer’s and the client’s language, captivating one and the other with her savoire-faire, and setting up an atmosphere of relax and serene industry.

Luigi ToiatiChairman, Focus srl Marketing Research Agency - Italy
“

It is always a pleasure to work with Elisabetta; she constantly delivers high quality work. She is an excellent communicator, a problem-solver who is very attentive to detail and never misses a deadline!

Giovanna GrilloManaging Director and Director of International Research, RFR International - Italy
“

We have been working with Elisabetta since many years. Her experience, professionalism, and communication skills make her work always top quality. Elisabetta is always reliable and an excellent moderator.

Nuccia Di GiovanniManaging Director, Meta research Srl - Italy
“

Elisabetta expereince with us as a moderator in the medical field is longstanding, and her competence is ever astounding. Her professionalism, knowledge and skills are the result of an outstanding experience in this sector, combined with a high dose of sympathy and accuracy. It's a pleasure working with her!

Valentina La CavaHead of Market Research Division, Numero Blu Servizi Spa - Italy